Seven Reasons Marketers Should Embrace Technology Change

Making a change can cause anxiety, even if you know that, in the long run, the change is for the best. For brand marketers who must make a substantial change to their tech stack, the struggle is often between the relative safety of staying the same and the fear of the unknown. It’s one thing to know that a solution in your marketing tech stack either isn’t working well or has become obsolete. It’s quite another to remove that solution entirely and replace it with something else, especially when 61% of marketers say they regret a technology purchase within 12 to 18 months.

Know More: https://www.forbes.com/sites/forbesbusinesscouncil/2024/07/02/seven-reasons-marketers-should-embrace-technology-change/