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Buying a Franchise? Don't Be Intimidated — Follow This Guide to Sizing Up a Franchisor.

  • zaraatkinson0011
  • May 30
  • 1 min read

Franchisees and franchisors should be collaborators. A relationship should benefit you both financially, and you should think of yourself on equal footing.

Unfortunately, however, it doesn't always end up that way. There are a few minefields that potential franchisees may encounter during the sales process. By interacting smartly with the franchisor, you'll be better able to understand the opportunity, assess the business you're getting into, and determine whether it's the right fit for you.

This is what I do for a living: As the CEO of iFranchise Group, my team of consultants helps emerging and established franchisors grow. We see the insides of these businesses, and we know what makes the best ones work — and the worst ones fail.

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